The 2021 Subaru Love Promise Customer and Community Commitment Award

The 2021 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Hendrick Subaru Southpoint dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.


PTA Thrift Shop, Chapel Hill/Carrboro Public School Foundation

United Way of the Greater Triangle, Chapel Hill/Carrboro Meals on Wheels, Habitat for Humanity of Orange County, Compass Center for Women and Families, Chapel Hill Senior Center

Family House at UNC Hospitals, UNC Lineberger Comprehensive Cancer Center, Duke Cancer Institute, Duke Cancer Patient Support

Did Hendrick Subaru Southpoint go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Hendrick Subaru Southpoint

Subaru and Hendrick Subaru Southpoint believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

A Summer of Books - Benay H

In May, Book Harvest set a lofty goal of sending 85,000 books home with families during the summer of 2021. With support from Subaru's Love campaign we knew we had the capacity to do the work, and before we knew it we past our 85,000 book goal! Then we passed 100,000 books...then when summer was officially declared over, a total of 118,970 books had been sent home with children! Book Harvest provides an abundance of books and ongoing literacy support to families and their children from birth and serves as a model for communities committed to ensuring that children are lifelong readers and learners. Hendrick Subaru Southpoint enables us to do this work. This summer we provided books to families through schools, Book Boxes at childcare/recreation centers, local libraries, businesses, and vaccine clinics. With the help of Subaru, we are building home libraries and nourishing young readers with culturally-inclusive, relevant books.

Book Harvest
A Summer of Books

Thank you for helping Paws4ever save kittens! - Paws4ever P

Every spring, countless pregnant cats and baby kittens need to be rescued. Our local county shelters don't always have the resources to care for all of them, and need rescue organizations like Paws4ever to help. Hendrick Subaru Southpoint supports Paws4ever through event sponsorships, supply drives, and the annual Share The Love campaign. Thanks to supporters like Hendrick Subaru, Paws4ever has been able to rescue many litters of kittens so far this spring. Kittens and pregnant cats need veterinary care, special attention, a cozy environment away from other animals, and a lot of love. With support from Hendrick Subaru Southpoint, Paws4ever places kittens and pregnant cats in foster homes and provides all of the supplies and support that fosters need to help raise healthy kittens! In addition to their financial support through Share The Love, Hendrick Subaru Southpoint helped save kittens this spring season by sponsoring the Paws4ever Kitten Shower. The kitten shower raised money and pet supplies to help care for kittens in need. Hendrick Subaru Southpoint supported the event and hosted a donation box at their dealership. Thank you, Hendrick Subaru Southpoint, for helping to save kittens and momma cats in our community! Paws4ever is an animal welfare organization dedicated to creating and growing lifetime relationships between pets and people through adoption, training, education & care. Learn more at

Thank you for helping Paws4ever save kittens!

Hendrick Subaru Southpoint Saves Pets! - Paws4ever P

Hendrick Subaru Southpoint has been one of Paws4ever’s biggest supporters for the past 7 years. We are so thankful that they help animals in need at Paws4ever by hosting fundraisers, sponsoring events, and supporting Paws4ever through Share The Love. This year, the Hendrick Subaru Southpoint Share the Love campaign donated $16,800 to Paws4ever. After a year filled with so many unknowns due to the COVID-19 pandemic, we are incredibly grateful for this donation to support Paws4ever as we continue to help animals in need. Thanks to supporters like Hendrick Subaru Southpoint, Paws4ever was able to care for 472 animals in 2020. This includes our Adoption Center, Dog Training Program, Legacy Care Program, and community support. Paws4ever was able to help 187 dogs and cats find a loving forever home! We were also able to strengthen the relationship between pets and people by providing dog training classes and private lessons for more than 150 dogs and their families. Donations also help to provide knowledgeable staff, veterinary care and medications, shelter, food, and adoption support. We could not have done this without generous support from friends like Hendrick Subaru Southpoint! This is Keke (pictured), a two-year-old pup who loves hiking and adventures. She went on a field trip to Hendrick Subaru Southpoint to meet some of the amazing folks who helped Paws4ever to rescue her! Thank you, Hendrick Subaru Southpoint, for saving sweet pets like Keke! Paws4ever is an animal welfare organization dedicated to creating and growing lifetime relationships between pets and people through adoption, training, education & care. Learn more at

Hendrick Subaru Southpoint Saves Pets!

Subaru Love Promise - Poonam N

I guess my infatuation with this automobile brand and the Hendrick Dealership begins with a “chance meeting” with Mr. Bill Miller. Somehow the two of us were talking about cars and he gave me a business card. At first I really didn’t pay it any attention. Fast forward to February 2014, I live 15 minutes from Duke Hospital but it took my wife 6 hours to get home from work during a snow storm. So now this “chance meeting” comes into play. It took me a few months to get up the nerve to walk into a Subaru Dealership, seeing that at that time they weren’t that eye turning of a car. I did get to speak with Mr. Miller but he was a new car salesman. Learned a lesson about car buying that day. So I had to go home and regroup. I still wanted a Subaru BUT I was determined to get a Sedan not thinking of resale value. Finally, I purchased a 2013 Legacy and now I’m hot stuff because I’m the only one in my circle who drives a SUBARU. I guess what really sold me on the Brand was a meeting I had with the CPO manager. I saw a 2014 black Outback at another dealership, with 55,000 miles. I asked him how much would the car sell for and he told me the price but went a step further and said I can get you in a 2014 Outback. So we made it happen and now I’m driving a station wagon oops, a SUV. Since then my wife drives a 2015 Legacy, the initial 2013 Legacy has been passed down to my son in Medical School, the youngest son has a 2015 Outback, I was waiting for a great deal on a 2019 Ascent but realigned my thinking. I purchased a 2018 Outback 3.6R in May and recently traded it in for a 2019 Outback 3.6R with the Touring Package. I AM DONE BUT I have 2 sons who I am teaching them to appreciate the virtues of this Brand and this Dealership. You really try to stay away from naming individuals but I must tip my hat to Anna, Brad, Dave, DuBois, Will, Stacey, Vince & Jake. This is my sales team. I’m trying to recruit as many of my friends as I can to purchase a Subaru from Hendrick Dealership. Best Wishes, Teresa Rainey

Subaru Love Promise

Happy Customer - Elizabeth H

Longtime Customer & Friend my story starts in 1992 when I purchased my first brand new car. It was a Subaru Legacy Wagon from Performance Subaru Chapel Hill now Hendrick Subaru Southpoint in Durham. In September of 1993, I meet my husband Ralph, and he had a Subaru Justy. The start of a Subaru family. We had a car accident with the Legacy in November. It was around 11pm and we were out of state for the holiday. It had just started to lightly rain, we had come upon road construction, and the car slid in an oil spot. The car went spinning around a few times and hitting all the barriers on the highway and landed down the embankment. Thank goodness, everyone was safe, but terrified! If not for my husband’s driving skills and the all-wheel drive and safety features on the Legacy, it could had been a lot worse. The Legacy had a lot of damage and months of repairs. So, I decided to buy another car and it was the Legacy Sedan. Between, 1994 and 2010, I had purchased many different cars. Again, an accident in November 2010 brought me back to Subaru. I decided to again purchase a new car in July 2011 for my birthday. It was a 2011 Subaru Forester XT. When I walked into Performance a Salesman, Bill Miller, greeted me. We had gone to high school together. Had not seen each other in years. He showed me around and introduced me to everyone. I was introduced to Anna Latta, she helped me with my purchase at the time and has helped with any problem I may have had for all these years. My husband had retired, was looking for some part time work. Anna suggested that he should apply to be a dealer trade transporter. Ralph has worked with transporting company part time ever since, and I help when needed. Anna has been a very dear friend to my husband and me over the last 9 years. I was introduced to Dave Mason, when I would go in for maintenance, I would always look at new cars while I was waiting. In addition, I would always talk with Dave about them. Dave was my husband’s contact person for transporting cars. He has been a great friend to us both. Ralph Higgs is my service advisor now and is excellent! He is a great person to work with, especially when you are having problems with your car. He tells you what you need and when you need it. He makes sure that you are taken care of for transportation. He works very hard to make sure you are satisfied with the work being done. He has become my friend and I call him my other Ralph. Mike Robinson is my mechanic. He is the only person I will let work on my car. He is a great person to work with; he understands everything you try to tell him that is wrong, even if you do not understand yourself. He has worked on my car for 9 years. He is a great mechanic! I trust him completely! His recommendations are for your safety and welfare. That comes first. He has become my friend, someone I can talk car shop with, just like I did with my dad. This year has been difficult for everyone! I was on furlough from my essential medical job, my husband’s part time job was very sporadic. Finally, I get back to work and trying to make ends meet. Then about 4 weeks ago, we had a really bad rainstorm. I was leaving work and notice that I had water dripping inside the car from the sunroof around the overhead lights. I took in the car for Mike Robinson to look at. Get the oil changed while it was there. Have not had the 60,000-mile maintenance done; now it has 86,000 miles. Therefore, it turns out that I forgot to get the oil changed it had been 9,000 miles since last changed, not good. It was going to cost a small fortune to have sunroof fixed, then there were metal shavings in the oil, another fortune, and other maintenance that need to be done. Small fortune getting bigger. Ralph Higgs calls me to discuss what needs to be done and how much it was going to be. Not great news! Had to make a difficult decision! Therefore, here comes the time to say it was time for another car. November 2020. Made the trip to the dealership. After test-driving many Subaru brands and working over 8 hours to find something that would fit our needs and fit the tight budget we had. We finally decided to lease 2020 Subaru Legacy Sedan. Subaru Family #5. Working with everyone was a great pleasure. It is nice to do business with people you consider your friends and family. Anna Latta, Dave Mason, Brad Woolley, Chris Kulis, Sam Haller, Chris Kinkade, Ralph Higgs, and Mike Robinson all of you are great! They understood that this was hard for us to do and they made it seem easy. Everyone worked hard in helping us make this decision. From trying to fix the old car, test driving, instructions on how the new cars worked and making us feel comfortable in finding something that would work for us. Thank you for Paws4Ever donation. For almost 30 years I have been a Subaru Family Member. Share the Love is not just about cars, it’s the friendships you make along the way. Thank You and Be Safe! Love Always Sparky. Elizabeth Harkless

Happy Customer

Honoring Outstanding Women of the Triangle - Rory G

Hendrick Subaru Southpoint sponsored the Women of Achievement virtual event produced by Durham, Chapel Hill and Chatham Magazines. We honored the women that were named in all three magazines for outstanding women that lead our community through their work across nonprofit, volunteerism, business, arts and community activism. This year, we hosted a lunch pick up at Hendrick Subaru Southpoint made by the culinary team at The Carolina Inn's Crossroads Restaurant. And, then we brought together the female leaders to both honor this year's winners and brought together past winners from the last seven years to hear two outstanding speakers that motivated us to take action in our communities, to respond to crisis with honestly and grit and to stay focused on our company and personal missions. Then, we had the unique opportunity (during this Covid period) to network and talk to one another. These breakout discussions helped us lift one another up and discover how each of us are responding to our unique Covid-pivots, as well as, how our leadership styles have changed and are evolving. Our participants felt heard and established relationships with other female powerhouses in the community. We at Chapel Hill, Durham and Chatham Magazines are so appreciative of your commitment to your community and bringing these strong voices together in a virtual room. And, we loved our pick up at your location! It was good to see faces of our friends and people we admire while delivering them a great meal in a drive-thru, safely distanced way.

Durham, Chapel Hill and Chatham Magazines
Honoring Outstanding Women of the Triangle

Rapid Response for Young Readers - Daniele B

When members of the team from Hendrick Subaru Southpoint came to Book Harvest to deliver the check from 2019's Share the Love program a few weeks ago, they had the opportunity to see their generous donation dollars in immediate action, helping keep learning alive all summer long for kids and families in Durham, at our brand new Rapid Response Center. When schools closed in March and the usual 10-week summer break suddenly lengthened to five months, we knew we needed to find new and innovative ways to make sure all kids had plenty of books at home to keep their reading skills fresh while they were away from the classroom. That's why on April 1, we deployed our Rapid Response across Durham to provide books and literacy resources to children and families with the goal of providing 75,000 books by the end of August. Through innovative partnerships with food provision efforts, childcare centers, and Durham Public Schools, as well as daily contactless drive-through book pickup opportunities at our Rapid Response Center, as of July 31 we have provided 56,383 books to local kids...and we're not done yet! We couldn't be more grateful to our friends at Hendrick Subaru Southpoint whose Share the Love support makes work like this possible. Book provision and literacy support for families is critical year round every year, of course, but during this pandemic season, it could not be more essential. Book ownership not only supports at-home learning and provides kids and parents with an essential tool for keeping skills sharp, even during an extended school absence; it also provides children of all ages an opportunity to escape the confines of their homes and go on imaginative adventures, far beyond their own backyards. As one mom of an eight-year-old recently told us, "We both can go wherever we like in the world just by reading books." Thank you for helping us Share the Love through books, Hendrick Subaru Southpoint!

Book Harvest
Rapid Response for Young Readers

Festival for the Eno - OneEno Broadcast - Gloria M

A huge shoutout to Hendrick Subaru and Poonam Nandani for helping to sponsor our OneEno broadcast. This partnership helped us pivot from a huge onsite event to an extremely successful virtual broadcast that was viewed by more than 6,500 people who tuned in, interacted through comments, and participated by sharing the experience through social media posts and watch parties. Originating from the historic Carolina Theatre downtown Durham this event followed the cancellation of the originally planned festival at West Point Park due to Covid-19. The OneEno event featured live and prerecorded performance segments highlighting the music, story-telling, crafts, food-ways, dance, puppetry, and nature that would typically be a part of a Festival for the Eno experience. The evening was emceed by Joe Newberry and featured performances by the Hamiltones, Caique Vidal & Batuque, Jim Watson, Indigo de Souza, Jon Shain & Mark Simonsen, Sonny Miles, and Dwight Haskins with specials guests Violet Bell, John Dee Holeman, the Chatham Rabbits. As an event that raises funds and awareness for open spaces in Durham, the Festival for the Eno has had a 40-year impact on our community. It has helped to create five public parks and protected more than 7,000 acres of land for the benefit of current and future generations. These parks are used by more than half a million people each year for hiking, canoeing, swimming, and picnicking. They provide recreation, relaxation, and refuge for city and county residents -- as well as visitors from outside our area -- and are seeing an unprecedented number of visitors due to the pandemic The festival also helps protect the health of the land and water by protecting the Eno river and its tributaries which are the primary water supply for the area. The event is NC's first Green Certified Festival and sets an example for events across the region. In a similar mindset, Subaru became the first U.S. auto manufacturer to become zero-landfill and now is leveraging that expertise to help the National Parks reach zero-landfill too. We're honored to be part of the "Loves the Earth" campaign with Hendrick Subaru and happy to be aligned with such a forward thinking company.

Festival for the Eno - OneEno Broadcast

Thank you, Hendrick Subaru Southpoint! - Paws4ever P

Hendrick Subaru Southpoint, formerly Performance Subaru, has been supporting Paws4ever for 6 years by sponsoring Paws4ever events, hosting fundraisers like dog shows and the Spooky Pup Trunk or Treat, and including Paws4ever in annual Share The Love campaigns. Paws4ever just received more than $25,000 from Hendrick Subaru Southpoint for the 2019 Share the Love campaign. This gift came at a critical time, as we have been facing a loss of income due to program closures to slow the spread of COVID-19. This gift helped sustain Paws4ever and ensure that we can keep the lights on and continue providing food and high quality care for our animals. To date, Hendrick Subaru Southpoint has donated more than $110,000 to help animals in need at Paws4ever. It costs an average on $1,500 per animal to provide rescue, ongoing care from knowledgeable staff, shelter, food, veterinary care and medications, spay/neuter surgery, vaccines and preventatives, training and enrichment, adoption, and follow-up support for their new families. Hendrick Subaru Southpoint has provided this comprehensive, life-changing care for more than 73 cats and dogs. Dusty, an 8 year old dog, was surrendered after his owner passed away. Because of support from friends like Hendrick Subaru Southpoint, Paws4ever was able to rescue Dusty and promise him a secure future. He is a sweet and smart boy who loves enrichment games and treats. We know that a new family is out there for him, but until then, he is safe and enjoying his stay in a Paws4ever foster home. Maddie, a 9 year old cat, was left at a crowded county shelter, but she wasn’t thriving in a small space. She was extremely stressed out and would barely let anyone touch her, let alone get to know her. She desperately needed a calmer, bigger space and a second chance. Thanks to support from friends like Hendrick Subaru Southpoint, she got the environment she needed at Paws4ever. She lived in a community cat room with plenty of soft beds, perches, scratching posts, and room to roam. She also has medical and special dietary needs that Paws4ever was able to meet, thanks to generous gifts. We joked that Maddie thought she was the queen because she loved to lay directly in the middle of the room and she meowed if her lunch was ever a moment late! This February, a couple visited Paws4ever looking for an older kitty, and they fell in love with Maddie! A few months later, they wrote to tell us that adopting Maddie was one of the best decisions they ever made. Thank you to Hendrick Subaru Southpoint for giving saving animals like Dusty and Maddie and giving them high quality care and a secure future. We are so grateful to partner with you in transforming lives and bringing pets and people together.

Thank you, Hendrick Subaru Southpoint!

Books on Break for Students in Need - Amy P

The Chapel Hill-Carrboro School District’s (CHCCS) families and community members care deeply about local education and the success of every student at its 20+ schools. Hendricks Subaru Southpoint does too and is a 2019 Partner in Education for the CHCCS Public School Foundation (PSF), an organization launched in 1984, whose impact in the schools is significant. Over the years, PSF has distributed more than $7,000,000 for programs and projects that would not have been funded statewide and nationally. PSF annually sees the number of grant requests coming from teachers and schools increase year-over-year. PSF’s donors and Partners in Education, like Henricks Subaru Southpoint, help to meet the growing needs of teachers and students. Alongside the annual grant opportunities supporting the schools is a program—Books on Break—helping to close the reading achievement gap between low-income students and more advantaged students. The program focuses entirely on the overlooked piece of the puzzle: the summer break setback. The "Books on Break" program provides a selection of books for the neediest children to take home and read over the summer. The participating students are economically disadvantaged, and many read below grade level. These students come from all eleven of the district’s elementary schools in grades kindergarten through fifth (a few schools even include PreK), and all four middle schools. This program gets books into the hands of those who do not typically have books in their homes. In November 2019, Hendricks Subaru Southpoint donated to PSF a wide variety of popular and engaging books for the "Books on Break" program. The district’s literacy coaches and reading specialists have already received these books for students. This wonderful donation means students will have a greater selection of books to choose from and more students can be reached. Data from education experts R. L. Allington and A. McGill-Franzen show that allowing students to self-select a set of books (10-12 each) to keep and read over the summer can have a significant impact on stopping the “summer slide”. Research shows that choice is key—the students must choose the books themselves if there is a hope of them reading them. Henricks Subaru Southpoint, Thank you! These additional books will make a difference for local students in need.

Books on Break for Students in Need