The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Hendrick Subaru Southpoint dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Paws4Ever
PTA Thrift Shop, Chapel Hill/Carrboro Public School Foundation
United Way of the Greater Triangle, Chapel Hill/Carrboro Meals on Wheels, Habitat for Humanity of Orange County, Compass Center for Women and Families, Chapel Hill Senior Center
Family House at UNC Hospitals, UNC Lineberger Comprehensive Cancer Center, Duke Cancer Institute, Duke Cancer Patient Support
Love Promise Stories from Hendrick Subaru Southpoint
Subaru and Hendrick Subaru Southpoint believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Fulling Our Mission - Dee-Dee W
On behalf of all of us at SECU Family House at UNC Hospitals, thank you for your generous support of our Gala. Your gift directly impacts the thousands of guests who stay with us annually. We are welcoming more guests to Family House than ever before, and your gift helps make the facility affordable for each person who will stay with us in the coming months. A gift to Family House is one of the most meaningful and rewarding investments you can make. Your generosity helps us fulfill our mission to provide a safe and nurturing home for patients and their loved ones while covering all the essentials needed to make this House a home. Thanks to you, our guests are cared for like family members with the highest level of hospitality and professionalism. In the words of a former guest from Forest, NC: “I really appreciated getting this room. I was fully prepared to camp in my vehicle, but this was a treat. I hope to stay here again when I get my kidney transplant.” Your generosity positively impacts every person who walks through our doors looking to be comforted during a challenging time in their lives. We are grateful for your commitment to Family House and the people we serve. Sincerely, Kelly Thompson, MA, CAE, CFRE, CVA Executive Director HOPE. HEART. HEALING.
Champion Public Education - Dee-Dee W
CHAPEL HILL-CARRBORO PUBLIC SCHOOL FOUNDATION Since 1984, the Chapel Hill-Carrboro Public School Foundation (PSF) has invested more than $18 million in our students and schools, funding opportunities that go beyond what county and state resources can provide. At PSF, we believe strong schools = strong communities and with the support of local businesses like Hendrick Subaru Southpoint, we can continue to champion public education across all of Chapel Hill-Carrboro City Schools. One of our current partners said it best: “At Goldfish Swim School, our mission has always been about helping kids grow and be confident, both in and out of the water. By partnering with the Chapel Hill-Carrboro Public School Foundation, we're able to support the incredible educators who pour their hearts into our children every day. It’s an honor to stand alongside them and contribute to a stronger, more connected community.” - Danelle Alex, Owner of Goldfish Swim School of Chapel Hill. Together, this community impact is powerful. Last school year, PSF provided $1.5M in grants, scholarships and awards including -Hands-on science equipment for classrooms to meet new science standards -Assistance for students with financial need to go on field trips with their peers -Support for music and art programs -Awards for Excellence presented to over 90 Educators -Summer camps and literacy programs for children with need As a 2026 Partner in Education, Hendricks Subaru Southpoint will help sustain and grow this important work. Your partnership not only supports our schools, but also demonstrates your commitment to the heart of our community which includes more than 11,000 students and their families, 1,900 educators, 5,000 donors, and 2,000 5k registrants. We'll proudly share your commitment to education by highlighting your support through social media, our website, and the PSF 5K for Education t-shirts. Thank you for your partnership and for believing in the power of public education. Sincerely, Madeline Blobe Executive Director Sarah Brincefield Coordinator of Development and Communications
PAWS 4 EVER - Dee-Dee W
On behalf of everyone at Paws4ever-two-and four-legged alike-we want to express our sincere appreciation for your ongoing partnership and generous support through the Subaru Share the Love Event. Thanks to your dedication and the incredible generosity of your customers, Hendrick Subaru Southpoint has contributed over $210,263 to Paws4ever since 2014. This remarkable support has directly fueled our mission to create and grow lifetime relationships between pets and people. Because of your contributions, thousands of animals have received the critical care they needed: safe rescue from uncertain futures, compassionate medical treatment, positive-reinforcement training, and a second chance to find a loving, permanent home. Your involvement has truly helped us save lives and build families. We are proud to call Hendrick Subaru Southpoint a long-standing and valued partner in our mission. Together, we are not just helping pets-we are building brighter futures for animals and people who love them. Thank you again for believing in our work and for continuing to make a lasting difference to pets and pet parents in our community. With sincere gratitude, Whitney
Paws 4 Ever - Dee-Dee W
On behalf of everyone at Paws4ever-two-and four-legged alike-we want to express our sincere appreciation for your ongoing partnership and generous support through the Subaru Share the Love Event. Thanks to your dedication and the incredible generosity of your customers, Hendrick Subaru Southpoint has contributed over $210,263 to Paws4ever since 2014. This remarkable support has directly fueled our mission to create and grow lifetime relationships between pets and people. Because of your contributions, thousands of animals have received the critical care they needed: safe rescue from uncertain futures, compassionate medical treatment, positive-reinforcement training, and a second chance to find a loving, permanent home. Your involvement has truly helped us save lives and build families. We are proud to call Hendrick Subaru Southpoint a long-standing and valued partner in our mission. Together, we are not just helping pets-we are building brighter futures for animals and people who love them. Thank you again for believing in our work and for continuing to make a lasting difference to pets and pet parents in our community. With sincere gratitude, Whitney
Hendrick Subaru Southpoint Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Chapel Hill, this is a harsh reality. Helping others strengthens communities, which is why Hendrick Subaru Southpoint is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Hendrick Subaru Southpoint have helped nearly 900,000 children and adults in urgent need. On 02/18/2025, Hendrick Subaru Southpoint donated 120 shoes/socks to United Way of the Greater Triangle. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Boys & Girls Clubs of Durham and Orange Counties + Hendrick Subaru Southpoint - Regina L
We extend our sincere gratitude to Hendrick Subaru Southpoint for generously donating sneakers, socks, and water bottles to our Club members. Your staff's genuine enthusiasm for the cause and their desire to enrich our youth’s lives was evident. Hendrick Subaru staff patiently helped each Club member size their foot and pick their favorite color. Our Club members were so grateful and excited. Many Club members changed into their new sneakers immediately and showed them off throughout the day! Thank you, again, Hendrick for making such a profound impact on our youth!
Subaru Gives Back with United Way - Hannah P
It is always such a joy to work with the Hendrick Subaru team. For the past two years, we have been collaborating to give winter coats, shoes and socks to local kids and teens through the Boys & Girls Club of Durham and Orange Counties. Since the beginning of our partnership, we've been able to gift 200+ kids with warm winter coats and shiny new sneakers that have instilled confidence, joy, and empowerment across age groups.
Hendrick Subaru AdoptAClassroom.org Grants Make a Difference for Chapel Hill-Carrboro Teachers - Sarah B
Thank you Hendrick Subaru for supporting teachers and for supporting the Chapel Hill-Carrboro City Schools! Through a grant from Hendrick Subaru Southpoint, in partnership with AdoptAClassroom.org and The Chapel Hill-Carrboro Public School Foundation, six different teachers from the Chapel Hill-Carrboro schools (CHCCS) were each awarded $500 in school supplies. The six teachers, who were also awarded Teaching Chair positions through The Chapel Hill-Carrboro Public School Foundation were able to go to AdoptAClassroom.org and individually select supplies relevant to their classroom needs. Ms. Harris, at Rashkis Elementary, used the funds to purchase flexible seating for her students to help them stay focused, engaged and comfortable while they learn. One student said, “We really like the seats for when you want to move a little and have the wiggles.” Teachers spend, on average, over $700 out of pocket on classroom supplies, and this unique opportunity from Hendrick Subaru helps 6 amazing teachers offset these costs. A biomedical teacher at East Chapel Hill High School was able to order suture kits for her students while a physical education teacher at Phillips Middle School was able to order much needed sports equipment for her classes. We can’t thank Hendrick Subaru enough for their support of CHCCS’s wonderful teachers!
MAKING A DIFFERENCE DURING HURRICANE HELENE - Dee-Dee W
Giving back to the community and to others in need is above and beyond what Hendrick Subaru Southpoint is about. They loaded my 2025 Outback with bottled water as I did not have any due to the storm, what a humble and touching heartfelt gesture to do during this difficult time in horrible storm. Sincerely Nick
Share the Love- Hendrick Subaru Southpoint helps PJ find a home! - Whitney Z
When Paws4ever brought PJ in our care, he had already been in shelters for 8 months waiting for a home. Soon after coming into our care, we found out PJ had heartworms, a serious condition that needed immediate treatment. Thanks to the support of Hendrick Subaru Southpoint through their Share the Love program, we were able to pull PJ from the overcrowded shelter he was at and bring him to Paws4ever, treat his heartworm condition, waive his adoption fee and give him all the time he needed to find his new home. We were thrilled to announce that after 9 months in our care, PJ found a home! The two photos show his "before"- when he first came into our care skinny, full of heartworms and nervous around new people as well as "after"- healthy, average weight, friendly and with his super excited new parents! He was so excited to head home that he jumped right in the car before we could even take a family photo. Thank you, Subaru, for making this happy ending possible for PJ and hundreds of other pets this year!
