The 2019 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2019 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Hendrick Subaru Southpoint dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

PTA Thrift Shop, Chapel Hill/Carrboro Public School Foundation
United Way of the Greater Triangle, Chapel Hill/Carrboro Meals on Wheels, Habitat for Humanity of Orange County, Compass Center for Women and Families, Chapel Hill Senior Center
Family House at UNC Hospitals, UNC Lineberger Comprehensive Cancer Center, Duke Cancer Institute, Duke Cancer Patient Support

 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Hendrick Subaru Southpoint

Subaru and Hendrick Subaru Southpoint believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Holiday Toy Drive with 96.1 BBB’s “Wrapping Hopes  –  Leslie H

This holiday season we partnered with 96.1 BBB to support “Wrapping Hopes & Dreams,” a toy drive benefitting the children in the care of the Methodist Home for Children. Founded in Raleigh in 1899, the Methodist Home for Children has evolved into a multi-faceted organization, caring for families through foster and adoption services, early and special education, juvenile justice support, and family counseling. The “Wrapping Hopes & Dreams” initiative brought together local businesses and the public to donate toys and gifts to support these children in need. Since the Methodist Home for Children helps children of all ages, including teens, many of the “wish list” items were everyday necessities, including clothing, sneakers, towels, and kitchen tools. To help gather gifts for the drive, we hosted a live radio broadcast at our dealership to get the word out! Our team and our customers pitched in and brought in many great gifts and games. Overall, “Wrapping Hopes & Dreams” gathered over 500 gifts and thousands of dollars in gift cards and donations! We are so fortunate to be able to Share the Love – the continued loyalty and generosity of our customers make it all possible. We are so happy to have made this holiday season one to remember for so many children in our community!

Thanksgiving Turkeys for SECU Family House & Ronal  –  Martha A

This year, our team at Hendrick Subaru Southpoint shared the love by donating Thanksgiving turkeys to two of our local charity partners, SECU Family House and Ronald McDonald House of Chapel Hill, NC. The turkeys were a welcome gift – both organizations work tirelessly year-round to provide low-cost or no-cost accommodations and meals to families of patients receiving treatment at UNC Hospitals. SECU Family House and Ronald McDonald House seek to alleviate the stress and financial burden of patients (and their families) traveling long distances to receive treatment by providing a welcoming and caring place to stay. Adult and child patients and their families receive safe and affordable housing during their treatment, as well as healthy meals and emotional support. We sought to bring additional hope and comfort to the families at each of the Houses this year by delivering Thanksgiving turkeys. The volunteers at each of the Houses were grateful to receive the turkeys, and happy to have the ingredients needed to provide a heart-warming Thanksgiving meal for families staying with them. By sharing the love, we both strengthen our bond with our community and reminded of all that we have to be grateful for.

Leukemia & Lymphoma Society’s Light the Night  –  Natalie B

On Saturday, November 3, 2018, we supported the Leukemia and Lymphoma Society’s (LLS) annual Light the Night celebration in Cary, NC, with a sponsorship of $10,000. This heartfelt event is held each year to support those fighting blood cancers such as leukemia and lymphoma, to remember those who have passed, and to celebrate survivors, all while raising funds to find a cure for these diseases. Over the last three years, supporting LLS has become a cornerstone of our charitable giving in the community, and a continued source of inspiration as we witness survivors and their families gather with hope and determination in the face of serious illness. Each year we attend, Light the Night has a celebratory atmosphere – no one at the event has any thought to give in to the darkness cancer can bring. As afternoon turned to twilight, local food and great live music gave way to the lantern lighting ceremony. Participants lit and lifted their lanterns: white for survivors, red for families and supporters, yellow for remembrance. Together they set out on the lantern-lit walk around the lake, all demonstrating their commitment to find a cure for these diseases and celebrate the progress made along the way. We contributed to the excitement of the walk by handing out cowbells and other fun giveaway items at our vehicle display booth as they began. The walk finished with a spectacular ending, a laser light show! We here at Hendrick Subaru Southpoint truly enjoy supporting LLS every year, and find ourselves moved by the solidarity and hope displayed during the lantern-lit walk. We hope that someday, cures will be found, and no one would need carry a yellow lantern ever again.

Jack the Outback  –  Gale A

Each week, we take our Subaru to Walmart, and they fill our trunk with pet food. It holds an amazing amount of food, and we no longer have to rely on volunteers to make the pick up for us. Our clients with pets thank you!

Jack the Outback  –  Gale A

Meals on Wheels of Durham continues to use the Outback donated by Subaru America through the 50 Cars for 50 Years program in many ways. One of the ways we use the car is to pick up pet food from Walmart each week. Amia Bullard drives Jack the Outback there each week, and loads the back of the car with bags of pet food. Many of our clients have 4 legged companions that they have grown old with. Being able to deliver pet food to those clients helps reduce their stress of not knowing where their companions food would be coming form.

Jack the Outback  –  Gale A

Meals on Wheels of Durham received an Outback from Subaru America in November of 2017 - part of their 50 Outbacks for 50 Programs anniversary celebration. The staff at Performance was unbelievably helpful - they were as moved by the donation as we were. You can see their smiles, holding thank you notes from our volunteers. Almost immediately, "Jack the Outback" hit the road. Our Operations Director, Joyce, drove Jack to our local food bank, and loaded the back of the car with food donations. These items were used for our weekend meal program to feed homebound seniors in our community. Joyce said "What a wonderful addition to our program. You wouldn't believe how much room there is in back of that car! And - someone asked me about volunteering at a stop light!"

Linda's Aunt  –  Gale A

Our driver delivers a meal each day to Miss Linda in our Subaru Outback, donated to our program by Subaru America. Her 92 year old aunt sent us this note: I am not sure as to how to address this note - it is meant for each of you who have anything to do with bringing Linda her lunch each day. You can be called angels. Of course, the food itself is a blessing but the greatest blessings are the kindness and caring that each of you show each day. She tells me about all the "Beyond the Call of Duty" things you do for her. You have made such a difference in her usual days - she has something to look forward to. Thank you so much for showing love and concern in many different ways, and making a positive difference in her life. Thank you for your blessings to all the others that you serve, too.

Special Delivery to Leukemia and Lymphoma Patients  –  Carla T

On June 14, 2017, The Leukemia & Lymphoma Society staff teamed up with Performance Subaru to deliver a total of 80 blankets to patients at the Duke Raleigh Cancer Center, The Caring House in Durham, and the Duke Cancer Center in Durham. Subaru associates Jill McCullough and Anna Latta joined us to present twenty of the blankets at Duke Raleigh. Dr. Stephen Tremont, Mairead Alcorn, Jennifer Loftis, and Sara Syvinski were very happy to receive the blankets. Our next stop was the Caring House, where we helped Subaru present thirty blankets to patients,including patient Patsy Hoglen. Caring House staff member Sasha Zabavin was happy to receive the other blankets on behalf of Caring House. We completed our Duke deliveries at the Duke Cancer Institute in Durham, presenting Dr. Joseph Moore, Tina Piccirilli, and Karen Butler with thirty blankets. Dr. Moore shared how grateful he is for the impactful work of LLS and the generosity of Performance Subaru.

Supporting Veterans and Their Families!  –  Joseph E

Veterans Count, a program of Easterseals, NH, provides emergency financial resources to veterans, service members and their families when no other resource is available in order to maintain their health, dignity and over all well being. This year, for the second consecutive year, Belknap Subaru chose Veterans Count as their “Hometown Charity” as part of their Subaru Share the Love program. The money donated will allow Veterans Count to offer a hand up to our brave service members and their families. Through a one-of-a-kind Care Coordination model and the generosity of Belknap Subaru, we are able to fill in the gaps between what our veterans receive in services and what they deserve. Some examples of what our services can provide are, gas cards to assist a veteran getting to and from work, a security deposit for a soldier at risk of being homeless, and one-on-one case management and support to ensure that those who deserve it can access and maximize their VA benefit. None of our services would be accomplished without our community partners like Belknap Subaru.

Subaru Loves Learning Book Drive- August 1 - 31  –  Danielle S

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Cameron Park Elementary School in the Orange County School District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

What a salesperson should be like  –  Cosby W

Back in late 2002, my wife and I decided it was time to purchase a Subaru because of it's safety and reliability. The vehicle was to be my wife's, so she was the one spearheading the search and trying to talk to anyone about it. We went to four different dealerships. The first three, each salesperson listened to what she would say, but then talk to me. None of them even knew what they were talking about when it came to the Forester. Then we walked into the fourth one and met Fred Flack. My wife's speech started as normal, and when she finished he turned to me, shook my hand and said it's nice to meet you, but if you want to walk around and browse I need to work with your wife. We knew we were buying a car that day right at that moment. Fred talked to my wife like a person, he listened to her concerns, knowledgeably answered her questions, and showed her what she wanted to see and not what he wanted to show her. He didn't sell the typical "female" features of the car, because she didn't care about them. When they were done, we did in fact drive off in our new 03 Forester, and that started our relationship with Fred. Since then, when we felt it was time to get a new Subaru, we would call Fred and give him the basics then meet him and fine tune what we wanted. With the exception of some personal sales, all of our Subaru's have been bought from Fred. In total, we've bought six different Subaru's from him since 2002. Thanks Fred, you made this possible.

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

Performance Subaru supports Meals on Wheels  –  Matthew S

Performance Subaru partnered with Chapel Hill/Carrboro Meals on Wheels [CHCMOW] in 2014 at the $5000 level, becoming the first ever wheels sponsor, ensuring seniors in southern Orange County had daily hot nutritious meals. CHCMOW also benefited from the annual Subaru "Share the Love" event, receiving $2500 in donations. Local and national publicity has not only helped raise awareness of the need to provide nutritious meals to Orange County seniors, but has also helped raise thousands of dollars used to purchase food and provide delivery transportation. View a short video: Meals on Wheels and Subaru - See more at:

7th Annual Performance Subaru Charity Dog Show  –  Kelly S

The Performance Subaru team loves the thriving community we live in. While we enjoy providing outstanding customer service on all things Subaru, we also excel in helping out organizations and charities in fun and innovative ways. We recently held our 7th Annual Performance Subaru Dog Show, which was a huge success! Taking place January 10, we were able to raise $2,000 to benefit the guaranteed-adoption center Paws4ever. We received $500 from WQDR radio and $454 in donations through calendar sales. The Performance Subaru team matched the funds raised, rounding up for a total of two grand! We would also like to thank all of the dogs (and their owners) who participated in our 7th Annual Dog Show. It seems safe to say that everyone in attendance had a blast! Freckles was the Best in Show winner, receiving a $100 grand prize. We would also like to congratulate the following winners who also received $50 prizes: "Best Small Dog" Freckles, "Best Big Dog" Randolph, "Best Costume" Bee Bee, "Owner Look Alike" Cory & McKensie. To see more pictures, visit the Performance Subaru Facebook Page. For a full list of upcoming events, activities, special offers, new Subaru models, and more, subscribe to our monthly newsletter!

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