The 2018 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2018 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Hendrick Subaru Southpoint dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

PTA Thrift Shop, Chapel Hill/Carrboro Public School Foundation
United Way of the Greater Triangle, Chapel Hill/Carrboro Meals on Wheels, Habitat for Humanity of Orange County, Compass Center for Women and Families, Chapel Hill Senior Center
Family House at UNC Hospitals, UNC Lineberger Comprehensive Cancer Center, Duke Cancer Institute, Duke Cancer Patient Support

Subaru Love Promise Heart

Love Promise Stories from Hendrick Subaru Southpoint

Jack the Outback  –  Gale A

Jack the Outback

Meals on Wheels of Durham continues to use the Outback donated by Subaru America through the 50 Cars for 50 Years program in many ways. One of the ways we use the car is to pick up pet food from Walmart each week. Amia Bullard drives Jack the Outback there each week, and loads the back of the car with bags of pet food. Many of our clients have 4 legged companions that they have grown old with. Being able to deliver pet food to those clients helps reduce their stress of not knowing where their companions food would be coming form.

Jack the Outback  –  Gale A

Jack the Outback

Meals on Wheels of Durham received an Outback from Subaru America in November of 2017 - part of their 50 Outbacks for 50 Programs anniversary celebration. The staff at Performance was unbelievably helpful - they were as moved by the donation as we were. You can see their smiles, holding thank you notes from our volunteers. Almost immediately, "Jack the Outback" hit the road. Our Operations Director, Joyce, drove Jack to our local food bank, and loaded the back of the car with food donations. These items were used for our weekend meal program to feed homebound seniors in our community. Joyce said "What a wonderful addition to our program. You wouldn't believe how much room there is in back of that car! And - someone asked me about volunteering at a stop light!"

Linda's Aunt  –  Gale A

Linda's Aunt

Our driver delivers a meal each day to Miss Linda in our Subaru Outback, donated to our program by Subaru America. Her 92 year old aunt sent us this note: I am not sure as to how to address this note - it is meant for each of you who have anything to do with bringing Linda her lunch each day. You can be called angels. Of course, the food itself is a blessing but the greatest blessings are the kindness and caring that each of you show each day. She tells me about all the "Beyond the Call of Duty" things you do for her. You have made such a difference in her usual days - she has something to look forward to. Thank you so much for showing love and concern in many different ways, and making a positive difference in her life. Thank you for your blessings to all the others that you serve, too.

Special Delivery to Leukemia and Lymphoma Patients  –  Carla T

Special Delivery to Leukemia and Lymphoma Patients

On June 14, 2017, The Leukemia & Lymphoma Society staff teamed up with Performance Subaru to deliver a total of 80 blankets to patients at the Duke Raleigh Cancer Center, The Caring House in Durham, and the Duke Cancer Center in Durham. Subaru associates Jill McCullough and Anna Latta joined us to present twenty of the blankets at Duke Raleigh. Dr. Stephen Tremont, Mairead Alcorn, Jennifer Loftis, and Sara Syvinski were very happy to receive the blankets. Our next stop was the Caring House, where we helped Subaru present thirty blankets to patients,including patient Patsy Hoglen. Caring House staff member Sasha Zabavin was happy to receive the other blankets on behalf of Caring House. We completed our Duke deliveries at the Duke Cancer Institute in Durham, presenting Dr. Joseph Moore, Tina Piccirilli, and Karen Butler with thirty blankets. Dr. Moore shared how grateful he is for the impactful work of LLS and the generosity of Performance Subaru.

Supporting Veterans and Their Families!  –  Joseph E

Supporting Veterans and Their Families!

Veterans Count, a program of Easterseals, NH, provides emergency financial resources to veterans, service members and their families when no other resource is available in order to maintain their health, dignity and over all well being. This year, for the second consecutive year, Belknap Subaru chose Veterans Count as their “Hometown Charity” as part of their Subaru Share the Love program. The money donated will allow Veterans Count to offer a hand up to our brave service members and their families. Through a one-of-a-kind Care Coordination model and the generosity of Belknap Subaru, we are able to fill in the gaps between what our veterans receive in services and what they deserve. Some examples of what our services can provide are, gas cards to assist a veteran getting to and from work, a security deposit for a soldier at risk of being homeless, and one-on-one case management and support to ensure that those who deserve it can access and maximize their VA benefit. None of our services would be accomplished without our community partners like Belknap Subaru.

Subaru Loves Learning Book Drive- August 1 - 31  –  Danielle S

Subaru Loves Learning Book Drive- August 1 - 31

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Cameron Park Elementary School in the Orange County School District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

What a salesperson should be like  –  Cosby W

What a salesperson should be like

Back in late 2002, my wife and I decided it was time to purchase a Subaru because of it's safety and reliability. The vehicle was to be my wife's, so she was the one spearheading the search and trying to talk to anyone about it. We went to four different dealerships. The first three, each salesperson listened to what she would say, but then talk to me. None of them even knew what they were talking about when it came to the Forester. Then we walked into the fourth one and met Fred Flack. My wife's speech started as normal, and when she finished he turned to me, shook my hand and said it's nice to meet you, but if you want to walk around and browse I need to work with your wife. We knew we were buying a car that day right at that moment. Fred talked to my wife like a person, he listened to her concerns, knowledgeably answered her questions, and showed her what she wanted to see and not what he wanted to show her. He didn't sell the typical "female" features of the car, because she didn't care about them. When they were done, we did in fact drive off in our new 03 Forester, and that started our relationship with Fred. Since then, when we felt it was time to get a new Subaru, we would call Fred and give him the basics then meet him and fine tune what we wanted. With the exception of some personal sales, all of our Subaru's have been bought from Fred. In total, we've bought six different Subaru's from him since 2002. Thanks Fred, you made this possible.

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

Performance Subaru supports Meals on Wheels  –  Matthew S

Performance Subaru supports Meals on Wheels

Performance Subaru partnered with Chapel Hill/Carrboro Meals on Wheels [CHCMOW] in 2014 at the $5000 level, becoming the first ever wheels sponsor, ensuring seniors in southern Orange County had daily hot nutritious meals. CHCMOW also benefited from the annual Subaru "Share the Love" event, receiving $2500 in donations. Local and national publicity has not only helped raise awareness of the need to provide nutritious meals to Orange County seniors, but has also helped raise thousands of dollars used to purchase food and provide delivery transportation. View a short video: Meals on Wheels and Subaru - See more at:

7th Annual Performance Subaru Charity Dog Show  –  Kelly S

7th Annual Performance Subaru Charity Dog Show

The Performance Subaru team loves the thriving community we live in. While we enjoy providing outstanding customer service on all things Subaru, we also excel in helping out organizations and charities in fun and innovative ways. We recently held our 7th Annual Performance Subaru Dog Show, which was a huge success! Taking place January 10, we were able to raise $2,000 to benefit the guaranteed-adoption center Paws4ever. We received $500 from WQDR radio and $454 in donations through calendar sales. The Performance Subaru team matched the funds raised, rounding up for a total of two grand! We would also like to thank all of the dogs (and their owners) who participated in our 7th Annual Dog Show. It seems safe to say that everyone in attendance had a blast! Freckles was the Best in Show winner, receiving a $100 grand prize. We would also like to congratulate the following winners who also received $50 prizes: "Best Small Dog" Freckles, "Best Big Dog" Randolph, "Best Costume" Bee Bee, "Owner Look Alike" Cory & McKensie. To see more pictures, visit the Performance Subaru Facebook Page. For a full list of upcoming events, activities, special offers, new Subaru models, and more, subscribe to our monthly newsletter!

Upcoming Events

39th Festival for the Eno

Join us, Hendrick Subaru Southpoint this July 4th and July 7th at the 39th Annual Festival for the Eno. What a wonderful way to spend the summer, by the Eno River with 5 stages and 70 bands. The line-up is awesome will have music and entertainment for everyone. There will be entertaining music, delicious food, and over 80 local artisans with their art and crafted items on display and for sale.

The Goal of The Festival For The Eno “The Festival for the Eno raises awareness and funds to protect and restore exceptional places that provide our region with clean water and healthy forests, wildlife and natural areas, and open space.” –Festival For Eno

Event Details:
Wednesday July 4th 2018
10am – 6pm

Saturday July 7th 2018
10am to 6pm

West Point on the Eno
Durham City Park
5101 N Roxboro Rd
Durham, NC 27704

#HendrickSubaruSouthpoint #FestivalForEno #EnoRiver #4thOfJuly 

Past Events

Moorefields on the Lawn Gala

Hendrick Subaru Southpoint is a proud sponsor of the Moorefields on the Lawn Gala located in Hillsborough, North Carolina. The Moorefields Plantation is a wealth of North Carolina history from the once 1,202 acres to the current day 70 acres of manicured grounds, woodlands, and pasture in perpetuity.

The former owner of the Moorefields Plantation, former Associate Justice on the U.S. Supreme Court, Alfred Moore was also the founder of the University of North Carolina in Chapel Hill.  

This Gala Brunch at Moorefields will be a wonderful way to spend a North Carolina afternoon, immersed in history and beauty while touring the house and grounds and listening to live music.  

The event will be held on the grounds on Sunday, June 3, 2018 from 12:00 pm - 3:00 pm.

#HendrickSubaruSouthpoint #MoorefieldsOnTheLawnGala #Moorefields #AlfredMoore #SubaruDurham #SubaruRaleigh #SubaruChapelHill #SubaruHillsbourough

Cinco De Mayo

TarHeel 10 Miler April 20th and 21st

Hendrick Subaru Southpoint will be at the Tarheel 10 Miler Expo Friday April 20th with our Subaru Outback and lots of goodies for those picking up their race numbers or for those just visiting the expo.
Stop by our booth and say hello to Katelyn, Jill and Tracy at University Place from 11am until 7pm.
“The Tar Heel 10 Miler benefits the UNC Lineberger Comprehensive Cancer Center and the Chapel Hill-Carrboro YMCA’s We Build People Campaign. Endurance Magazine, together with the Chapel Hill Downtown Partnership and Fleet Feet Sports are proud to bring you this landmark running event.”    --The Tarheel 10 Miler

We can’t wait to see all you and don't forget to look for our pace car leading all the runners on race day!

The Expo will be held from 11 am until 7 pm on Friday April 20th at University Place located at 201 S. Estes Drive, Chapel Hill, NC.

#HendrickSubaruSouthpoint #Tarheel10Miler #TarheelRace #EnduranceMagazine #WeLoveOurCommunity #UniversityPlace #CommunityInvolvement #RaleighSubaru #DurhamSubaru #ChapelHillSubaru #TeamHendrick

SECU Family House 10th Anniversary Golf Tournament and Birthday Party

Today we are supporting SECU Family House and their 10th Anniversary Golf Tournament and Birthday Party. We are so proud to support the SECU Family house and their efforts in providing families who are involved in life-saving procedures for life threatening illnesses at UNC Hospitals, a place to stay, provide them meals, and give them a support system. 

#ChapelHillGolfTournament #SECUFamilyHouse #10thAnniversaryGolfTournament #HendrickSubaruSouthpoint #TeamHendrick #UNCHospitals

The Adult Egg Hunt

This Saturday, March 31st Paws4Ever is hosting their Annual Egg Hunt for grownups.  Enjoy tasty adult beverages and delicious snacks while you hunt for eggs filled with awesome prizes just for you!

The Event Details:
The event will be held from 2-4 pm at Paws4Ever, located at 6311 Nicks Rd. Mebane, NC.
Tickets are $20 in advance and $25 at the door. 
General Admission (no egg hunt) is $5
You must be 21 with a valid id to attend.

#Paws4Ever #PerformanceSubaru #HendrickSubaruSouthpoint #EggHunt #Mebane #EggHuntFun

Muscular Dystrophy Chapel Hill Lock Up


Our BMW of Southpoint Communications Director Jill McCullough is going behind bars to help raise $4000 for the Muscular Dystrophy Association in their MDA Lock-Up Fundraiser.

She will go behind bars on March 21, 2018 so anything you can donate now will help towards our goal and reduce her time behind bars.

2018 Spring Meal Drive

We are so proud to be a part of the Hendrick Automotive Group and all our company stands for especially when it comes to community involvement. Twice a year, we participate in the #HendrickCares initiative to feed Easter and Thanksgiving meals to families across the Southeast. Our goal is for our employees to purchase the items on the card below for 250 families in the local communities of Chapel Hill, Durham, and Raleigh.

The items are purchased and then paired with a ham and pie donated by Hendrick Automotive Group. These items are boxed and then distributed to the families through the The Inter-Faith Food Shuttle.

Our collection ends on March 21, so if you would like to participate, take a screenshot the card above with the items listed, purchase them and then and drop off your bag at our dealership. For more information you may contact our social media strategist, Tracy Tanner at

Our lastet blog, BMW Cares By Providing Meals To Local Families, has all of the details about the initiative.

#WeCare #HendrickCares #2018SpringMealDrive

American Red Cross Blood Drive

Join us as The American Red Cross hosts a blood drive on our campus this Wednesday, February 21, 2018 from 11:30 am until 4:00 pm.

The winter weather this season paired with the horrible flu season has put the American Red Cross in CRITICAL need of blood which is why your donation is very important.

To donate view our available times HEREand use Sponsor Code: PERFORMANCE to sign up to give blood. The times are in 15 minute increments and will go very fast if you pre-register using Rapid Pass through the Red Cross.

Join us to help save lives.

November 2017
Hendrick has a brand new initiative to help feed share Thanksgiving with thousands of families in need across the country. Follow us on Facebook as we help the Hendrick team donate 5000 Thanksgiving meals through Food Banks across the country. We'll have food collection bins in our sales and service centers so our employees and clients can easily donate meals or contribute money to help funds meals.

November 2017
Hendrick has a brand new initiative to help feed share Thanksgiving with thousands of families in need across the country. Follow us on Facebook as we help the Hendrick team donate 5000 Thanksgiving meals through Food Banks across the country. We'll have food collection bins in our sales and service centers so our employees and clients can easily donate meals or contribute money to help funds meals.

November 2017
Join us on November 5 at the Blue Zone at Kenan Stadium in Chapel Hill for the 27th annual A Tasteful Affair, Ronald Mcdonald House's most delicious annual fundraiser.

November 2017
You've probably noticed that we love Paws4ever. Join us November 11 at Southern Village in Chapel Hill for PawsFest. Buy a raffle ticket to support their fundraiser for a chance to win a three-year lease on a 2018 Subaru Impreza 2.0i. Click here to buy a ticket.

October 2017
Join us this month as we highlight the Triangle Leukemia & Lymphoma Society. We will make a donation for each car we sell this month as a prelude to their annual fundraiser Light the Night at Koca Booth Amphitheater on October 28. View our TV commercials.

October 2017
We sponsored Fast Break with Roy Williams again this year to help raise awareness for breast cancer. We are proud that we have contributed to the Lineberger PINK initiative, as well as Susan G. Komen since 1999, contributing more than $5000 per year to breast cancer awareness and research initiatives.

October 2017
We enjoy our relationship with the Endurance Magazine and the races they organize, such as the Quintiles Bull City Race Fest. We gave away cowbells to help the crowd cheer on their family and friends, plus we had register to win prizes like a Hendrick Oil Change Package that features six oil changes and tire rotations, plus two years of roadside assistance. Check us out on Facebook to see the winners.

September 2017
Each year we support SECU Family House's fall fundraiser the Carolina Ball. It's a beautiful event, where people share their personal stories of how Family House eased their burden during a stressful time in their lives due to personal and family-related healthcare concerns. Simply having a place to stay can make all the difference in the world. Family House always has a light in the window.

Tar Heel 10 Miler & 4 Mile Run
This is one of our favorite events that we sponsor each year. Not only do we encourage everyone to stay in shape, we also get to help out the UNC Lineberger Comprehensive Cancer Center and the N.C. Cancer Hospital. The center is main mission is to reduce cancer occurrence and deaths in North Carolina and across the nation through research, treatment, training, and outreach!

Who We Sponsor

SECU Family House
The SECU Family House is open to patients at UNC Hosptials and their family members and caregivers. It gives families a place to stay at a low rate so they can be close to their UNC Hospital.

Performance Subaru not only Love our neighbors, we also Love our communities cats and dogs. Paws4ever is a great organization that takes homeless cats and dogs and finds them their forever home. No one deserves to be lonely, there are plenty of wonderful four-legged furry babies ready to cheer up your day!

UNC Lineberger Comprehensive Cancer Center
During the entire month of October, we "Turn Performance Pink" for breast cancer awareness month. For every car that we sell during the month, we contribute a portion to the UNC Lineberger Comprehensive Cancer Center. Thanks to our amazing clients, we were able to donate $3,630. Our hope is that one day, cancer will be nothing but a bad memory.

Ronald McDonald House
We're also proud to support the Ronald McDonald House. Our team loves serving others, and we've had the privilege of serving dinner a few different nights to families who are staying at the house. Our hope is that some hot food and warm smiling faces, can help families relax from a stressful day.

American Red Cross
Team members from Performance Acura participates in multiple blood drives throughout the year. We fully understand the importance of donating, and will always jump at an opportunity to save a life.

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